Reflexive demolition and new construction has been the usual practice in the construction industry so far. But in view of increasingly scarce resources and a CO2 budget that has long since been used up, the way we deal with resources, CO2 emissions and energy must be reconsidered by society as a whole. We are committed to ensuring that demolition is critically questioned and the qualities of the existing building are valued.

Anyone can do a tabula rasa. But recognizing where there are spatial possibilities and design beauty is the art!

In order to critically question demolition, Countdown 2030 is providing construction posters in two different sizes and in three different languages to all builders who want to hang this message on the scaffolding.